Do search engines have personalities?: "Search engine indexing and ranking mechanisms favor "sunny personalities", where a naive query leads to the best news about a subject and more astute questioning is required to reveal controversies and the darker side of the queried subject. By analogy, search engines might respond with personalities more like a human subject area expert who provides more sides to a subject as well as means to evaluate the query responses. An experiment shows that 3 search engines - Google, Teoma, and AllTheWeb - exhibit dominantly "sunny" personalities on the subject distance learning but may be prompted by asking for "distance learning" AND controversy to reveal "well-balanced" resources as well as the "darker" personality of an attacker's phrase digital diploma mills."
K-Collector