Bill Breen, in an article for FastCompany, - Hidden Asset - writes about Thomas Davenport [professor of information technology and management at Babson College, and a fellow at the Accenture Institute for High Performance Business] who "has helped midwife some of the biggest trends to have shaped business over the past 25 years--among them, reengineering and knowledge management."
Now Davenport is asking [with Laurence Prusak and H. James Wilson in a book, What's the Big Idea? Creating and Capitalizing on the Best Management Thinking (Harvard Business School Press, 2003)]:
"Where do ideas come from? And how do they get traction?"
Here are the eight-points in Davenport's plan for winning with ideas that are covered in more detail in Bill Breen's article:
* Companies compete with their brains as well as their brawn.
* Great ideas have three key elements.
* There are no truly new ideas out there.
* Innovation comes from the front lines, but the top sets the tone.
* Every new initiative needs a champion.
* Sell no idea before its time.
* The story sells the idea.
* All ideas have a life cycle.