Andrew Goodman responds to James Fallows article in The New York Times with a volley that -- Copernic Targets the Information Management Needs of SMEs
...Fallows is a true horse whisperer when it comes to the potential of technology itself to soothe our technology-induced headaches. But the business analysis doesn't measure up. There are dozens of profitable companies offering custom KM solutions to the enterprise; many toil in relative anonymity, known only to the people that matter most: their customers.
It does help, though, to have some brand awareness to help the salesmen get a foot in the door. It also helps to identify holes in the marketplace and to offer solutions that offer immediate pain relief to beleaguered managers and IT departments.
Copernic, a moderately well-known player in the public search space (metasearch, invisible web search) is counting on these factors as it enters the enterprise search market. Rather than focusing on large corporate accounts with long sales cycles and price tags halfway towards seven figures, Copernic seeks to address the search needs of small to medium-sized businesses. To the casual observer, many would wonder what possible "search needs" an SME might acknowledge was worth an investment in the five-figure range. "I had the same question myself before I took this job," chuckles Eric Negler, Copernic's Director of US Sales...
K-Collector Topics: Corporations Knowledge Management knowledge work