Scotsman.com reports: Crm Is "Killer App" in Corporate Social Networking Shakeout; Firms Achieving High Roi Through Relationship Capital Management, via a press release.
Interface Software, the subject of this press release, is a company that I keep track of over on The Social Software Weblog, and they are a member of my Social Networking Services Meta List.
The following is an excerpt:
OAK BROOK, Ill. - (BUSINESS WIRE) - Aug. 3, 2004 - Interface Software announced today that businesses are achieving significant ROI by investing in CRM solutions that provide built-in corporate social networking functionality. Customers deploying Interface Software's InterAction(R) CRM solution for relationship capital management report that the system has facilitated new client wins resulting in millions of dollars in additional revenue.
K-Collector Topics: Corporations Knowledge Management Knowledge Organisation knowledge work Social Software Weblogs