Jimmy Guterman, over at Business 2.0 writes: Barely Managing :: Management by Blog?
In this article on the benefits of internal and/or external corporate weblogging, Jimmy writes that:
"...Biz Stone predicted that "blogging in the business community is about to be a big deal. When Google bought Blogger, a record skipped, the music stopped, and business folks turned their heads toward the blogging phenomenon." Stone says he thinks the most immediate uses of blogging in corporations will be in the area of knowledge management: "Companies are going to want to capture people's experiences so when they leave the company they don't take everything with them."
Stone acknowledges that these systems are not in place, but he maintains that they're inevitable. "It's only a matter of time before we have a blogging system that's able to measure the intellectual climate of employees, that can get at the sorts of questions that managers need to know the answers to. What do people think of the new parking garage? What are smart people talking about? What's on their minds? It's a great, nonintrusive way of seeing what is happening in your organization..."
K-Collector Topics: Corporations Knowledge Management Music Thinking Weblogs WritingThis assumes that employees of corporations are all potential bloggers. But so far, I've seen very few top managers or salespeople actually write anything...
Posted by: Martin at October 10, 2004 04:48 PMi hear you martin... although... for the right reason i have seen many blog freely on an intranet designed to flow information to various levels of tiered agents... nothing fancy, no brilliant prose, but the right information at the right time... best... judith
Posted by: Judith Meskill at October 10, 2004 05:28 PM